Trail Runner magazine Blog Symposium asked this month: Is trail running becoming too commercialized?
Today, as trail runners, we are bombarded daily, actually hourly, by ads. The latest shoes, gear, bars, gels, gadgets are coming out on a quarterly basis. It is overwhelming. There is always something newer, something better then what you already have. Not long ago, trail shoes were just plain old road shoes with a different sole. Now we have a shoe for every type of terrain imaginable. Welcome to the age of commercialization. Commercialization is defined as:
… the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts.