"I have arrived. I am home. In the here. In the now. I am solid. I am free. In the ultimate I dwell." --Thich Nhat Hanh

Monday, April 7, 2014

Trail Running Commercialized? You Bet

Trail Runner magazine Blog Symposium asked this month: Is trail running becoming too commercialized?

Today, as trail runners, we are bombarded daily, actually hourly, by ads. The latest shoes, gear, bars, gels, gadgets are coming out on a quarterly basis. It is overwhelming. There is always something newer, something better then what you already have. Not long ago, trail shoes were just plain old road shoes with a different sole. Now we have a shoe for every type of terrain imaginable. Welcome to the age of commercialization. Commercialization is defined as:

… the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts.

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